Marketing strategies that used to work for generating leads, nurturing them through the customer journey, and building customer relationships don’t work anymore.Ī fresh customer journey map can help chart a course to better communication with clients by giving you a complete picture of the process they go through on their way to making a purchase. Many marketing and sales programs aren’t connecting like they used to, largely because consumers have exponentially more choices than ever before. The customer journey map and why it’s importantĭigital transformation has been shifting customer journeys in ways we could never have envisioned, even a few years ago.
